Blankets / Tostitos / Weapon of Choice

June 21st, 2006General3 comments

Yumi lent me Blankets by Craig Thompson. It’s pretty much completely autobiographical. On one hand it’s a love story; on the other hand it’s about a young man coming to grips with spirituality and then leaving it behind.

“I read Blankets and it has made me very sad,” I said to Jeanie in an email.

“Don’t worry,” she replied, “Craig Thompson now gets all the comic book girl ass that he wants. ALL. THAT. HE. WANTS.”

I hope so, Craig Thompson. I hope so.

Being a visual fellow, I like to break down corporate and product logos and examine their meanings. The arrow in the FedEx logo for instance. The AT&T Death Star.

So here’s the Tostitos logo from this jar of salsa I have in my fridge:

CEO of Frito Lay: “We want to evoke an image of festivity and good cheer! So let us have a logo with a large bowl of blood and two creepy humanoids dipping tortillas into it!”

Yes, that makes sense. Also the scene of tortilla-dipping spells out the word “TIT”. Maybe this is designed to evoke a sense of maternalism, like how McDonald’s golden arches are supposed to resemble a pair of huge, nourishing breasts.

Delicious.

Research question for everyone: What is your current drug of choice?

My current drugs of choice are Diet Coke and Jesus. And also Flickr.

UPDATE: BIPEDAL DOG! BIPEDAL DOG! BIPEDAL DOG! BIPEDAL DOG! BIPEDAL DOG! *cough-cough* [Catches breath] BIPEDAL DOG! BIPEDAL DOG!