The Cooler
Off of the concept of push polls and other dirty politics, I have this idea that we may be seeing soon — the concept of a YouTube Cooler.
Let’s say you’re Apple and want to put the hurt on the Zune. All you have to do is hire the most annoying, ugly, irritating person you can find and have them make a webcam YouTube video talking about the Zune. You have them show it off in their fat, greasy hands, waving it around and saying it’s rad as hell and people who don’t buy one are stupid.
The video will go viral under links like “FAT IDIOT GOES OFF ABOUT ZUNE” and “LOSER LIKES HIS ZUNE”. The cooler’s attributes rub onto the product in the public’s mindset.
Sure it’s devious. But it’s not illegal and it’ll probably play well with those who don’t like Senators with “illegitimate black babies”.
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