Hajj

June 27th, 2007Blog0 comments

So last week I was walking around midtown when I stumbled upon the 5th Avenue Apple Store. This is the vaunted “Cube” flagship store. Seriously, I didn’t know it was there (I thought it was more downtown) — it’s right on the edge of Central Park, sorta near the Museum of Modern Art. Jobsian gravity must’ve pulled me there.

So there’s the glass cube. Inside were mounted four giant-sized iPhones displaying all the cool things you can do on an iPhone. The cube is in a plaza with benches and tables and chairs — a nice place for lunch or for smugly writing blog entries on your MacBook.

The store itself is underground and it is huge as a mother. Noisy, chaotic, full of people. Working there must be either a rush or something that drives you nuts. Seriously, there were something like 300 people in there, all yammering and gnashing their teeth and trying to get Genius Bar appointments. Kids checking their email, hipsters watching skateboarding dog on YouTube, various 5th Avenue big-sunglasses types wanting their iPhones NOWMOTHERFUCKAS!

I recommend going even if you’re not a mac fan. It’s definitely worth seeing.