Brandy Alexander

October 26th, 2007Blog0 comments

I have gotten word from all the news that’s fit to print that Muji is coming to NYC in full force. This is good news for people that don’t like to be walking advertisements for corporate structures.

I really like the idea of products with no branding on them. From what I gather at their web site, you can construct your own pens. Choose a casing (aluminum, translucent plastic, rubber grip), type of ink, and assemble it yourself. Functionality and quality are a lot more important to me than branding. I think I’d actually pay more for a higher quality brandless item.

I think the older you get, the less you need your identity to be defined by what you’re wearing. This can lead to some serious unintentional fashion slip-ups, but as long as you watch yourself, it can be pretty liberating. Plus a person shouldn’t be defined by what they wear — it should be reversed. Their character should define their style.

But there are also some moments when nothing else will do but a poop hat. (A tie-in here overheard from The Sopranos: “He shits on our heads and then he wants us to thank him for the hat?!”)